Our innovation strategy
From consumer insights to final production, we take a systematically holistic approach that utilizes all our specialized knowledge and expertise. Over the years, we have learned a lot about the people our customers serve—their needs, their wishes and what they expect from the products they buy. That’s why we don’t just talk about discovering new molecules when we talk of innovation. We talk about identifying and anticipating market needs, then meeting them with targeted solutions that offer real user benefits and spell success for our customers. Every part of our organization plays an active role in making Cognis a driving force in each of its markets, by creating innovative specialty chemical solutions.
In other words, innovation at Cognis is inspired by life, driven by pooled strengths, and powered by value. And naturally, as a responsible company, Cognis ensures that all its innovation activities are guided by principles.
Innovation inspired by life
Our consistently market-centered approach means our innovation projects start with analyses of market trends and user needs. We utilize our consumer insights and know-how to define
R&D areas and build up the right technological expertise. Then we develop targeted answers to the needs and wishes people have in their everyday lives. With our clearly established strategy of serving the markets powered by the global
wellness and sustainability megatrends, we are sensitized to the demands of today’s lifestyles. This makes Cognis a driving force in its markets, with proven ability to anticipate emerging developments and support our customers in preparing for the needs of tomorrow.
Innovation driven by pooled strengths
A culture of innovation runs through our whole company. Whether in sales & marketing, R&D, application technology, process engineering, production or supply chain management, we all share the same innovative drive. That’s why our international, interdisciplinary teams are so good at getting results. In targeted
joint development projects, we work closely with our customers. But we go even further: intensive
open innovation in cooperation with suppliers, scientists, universities and other independent institutes keeps us and our customers ahead of today’s fast-paced technological and business developments.
Innovation powered by value
In all our work, generating value is always our goal. We systematically identify market opportunities and draw on all our resources to realize them—with innovations that deliver a positive return on investment for our customers and our company. Our solutions can help customers set themselves apart from competitors and become first movers in promising new markets.
Innovation guided by principles
Along with our innovative drive, we all share a deep sense of responsibility toward the environment and society. For Cognis,
sustainability and innovation go hand in hand. Our specialty chemistry expertise based on natural, renewable raw materials and the
pioneering concepts we develop enable our customers to offer greener and better products. And we go much further: with moves like our adoption of the internationally recognized
24 Principles of Green Chemistry and Green Engineering as a compass to guide us forward, we have set our sights on holistic sustainability.